As well as monitoring customer satisfaction, it is a new tool used to track marketing and trade marketing decisions. It allows a company’s services and products to be assessed from a customer perspective. To ensure a broad sphere of action, we work with services targeting large-scale retail, in shopping centres/outlets and the retail sphere.

Whether it be brand distribution checks, competitor monitoring, or guideline compliance inspections, we select our mystery clients from among a representative sample of the individual retail outlet’s clientbase in terms of age, level of education, favourite brands and type of purchase.